Are You Trying to Find New Customers?
Most of the time when I talk to business owners locally, they usually have no idea on the amount of traffic that they are getting to their website.
And when I go one step further and ask them about their conversions and tracking, well the look they give me is like a deer caught in the headlights.
Now knowing what your visitors are doing once they land on your is important, you must also determine the kind of visitors your website is attracting and look at ways to make sure that you are attracting the right target market.
The best way to get targeted visitors to your websites is through a process called search engine optimization, or SEO for short. When we set up our local Oklahoma City seo service to market to local business, we discovered that many businesses have no idea on the metrics on their site and how to evaluate traffic.
A website that is optimized so that search engines know what the site is about, is the best way to get targeted traffic. And these website visitors will be targeted and searching for what your business has to offer so they will convert at a much higher rate.
Start with the Basics First.
Ok so now let us assume that we have added the google analytics code to our website so that we can now track the data. The first thing you want to look at, is the bounce rate. The bounce rate will tell us if the online visitor is leaving your site immediately, or if they are sticking around and checking it out.
There are many factors in google algorithm that calculates your ranking for your website, bounce rate is one. The next type of data that you want to look at in the analytics data, are the acquisition tab. This will tell us how people are finding your site, of what keyword phrase they are typing into google to find you.
Once you discover what keywords are being used to find your site, you can now use that keyword phrase and then expand on that keyword. So this could simply mean making another page that talks about a related keyword, or creating another post on a similar topic.
What this does, is set up your niche site to be relevant around a particular topic. So the more pages you have that talk about a specific niche and have more videos and more content surrounding that topic, the more traffic you will get from google.
Content is indeed king.
So another very important factor in determining rankings for your site, is the content that you put onto your site. You want to always make sure that you use unique content. Whether that content is a blog post, video or image, you want to make it uniquely yours and not copy the content from another webpage.
Again. make sure that you create compelling content that keeps your visitors on your website. This makes google take notice to your site and will help boost your site in the rankings for the future. If you would like to learn more about how to optimize your website so that the search engines will love it, see here oklahomacityseoexpert.com